Hello 👋 I'm

Donna De Villa

I am a

I help ecommerce brands improve and optimize their Shopify stores. I work on theme customization, UX improvements, CRO, analytics, performance, and ecommerce integrations to create a better shopping experience.

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Donna

About Me

I am a Shopify E-commerce Specialist with experience in building and improving Shopify stores. I focus on Shopify development, UX, CRO, performance, and creating a better shopping experience.

Shopify Theme Customization

Building and customizing Shopify themes with Liquid, HTML, CSS & JavaScript.

Ecommerce Optimization

Improving product pages, cart experience, and conversion opportunities.

Performance & Analytics

Optimizing site speed and using analytics to make data-driven improvements.

Technical Skills

HTML5
CSS3
JavaScript
Shopify Liquid
Shopify Theme Development
UX/UI
Google Analytics (GA4)
Google Tag Manager
Google Search Console
Performance Optimization

Shopify Stores I've Worked On

Shopify stores I've supported, customized, and optimized across development, UX, CRO, and ecommerce operations.

Piliani Shopify Store

Piliani

Shopify development, theme customization, UX improvements, and ecommerce optimization.

Shopify Liquid UX/CRO
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IllCity Shopify Store

IllCity Clothing

Shopify support, store management, theme customization, and ecommerce improvements.

Shopify Theme Customization UX
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Sans Beast Shopify Store

Sans Beast

Shopify development, theme customization, and ecommerce support.

Shopify Liquid JavaScript
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Featured Case Study

An end-to-end Shopify and Klaviyo automation project connecting customer signup, voucher delivery, and redemption tracking.

Spa E-Voucher Automation
Shopify + Klaviyo Automation

Spa E-Voucher Automation

Built a custom Spa E-Voucher system connecting Shopify, Make.com, and Klaviyo. Customers can select their services through a custom landing page and automatically receive an e-voucher with a unique voucher ID and QR code.

Shopify Klaviyo Make.com Webhooks JavaScript Liquid
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Featured Projects

A selection of Shopify projects showcasing custom development, conversion rate optimization (CRO), promotional campaigns, and user experience improvements.

Klaviyo Popup

Custom Klaviyo Event Signup Form

Created a custom Shopify page template for event signup forms and added JavaScript to automatically open the correct Klaviyo form based on the event.

Shopify Klaviyo JavaScript HTML CSS
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Dynamic Exit Intent Popup

Dynamic Exit Intent Popup

Built a custom Shopify exit intent popup with dynamic promotional messaging using Liquid, HTML, CSS, and JavaScript to reduce cart abandonment and encourage checkout completion.

Shopify Liquid JavaScript HTML CSS
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Homepage Revamp

Shopify Theme Version Upgrade

Upgraded a Shopify theme to the latest version while validating custom code compatibility, performing regression testing, and ensuring a smooth deployment without affecting the storefront experience.

Shopify Shopify Liquid HTML CSS JavaScript
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Let's Work Together

Have a Shopify project or job opportunity? Feel free to send me a message.